Maximizing Your Grape Advertising: Grape Category Research
The backbone of all retail advertising and promotion is your own advertising. We support what you do and want to help you optimize your efforts, which is why compiling research about what kind of advertising lifts grape volume is important to us (See also Promotion Programs).
Our category research addresses key aspects of retail advertising and promotion, with data sets for both the May through August and September through December time periods. Each grape presented shows the percentage increase in grape sales above sales in those periods when grapes are not promoted through retail ads and/or point-of-sale.
To Achieve Maximum Volume Life of Grapes (click on each to view related graphs):
1. Use Front page Ads to Promote Grapes
2. Promote Five or More Grape Varieties At the Same Time
3. Promote Grapes 4 to 5 Times per Month
4. Discount Grapes by 51% or More from Everyday Pricing
5. Leverage the Impact of Your Front Page Grape Ad with In-Store Price Reductions
