The California Table Grape Commission was established by an act of the state legislature in 1967. Approved by a grower referendum in 1968, the commission has been affirmed through grower referenda every five years since its inception. The purpose of the commission is to maintain and expand markets for fresh California grapes and to create new and larger intrastate, interstate, and foreign markets.
Using paid and nonpaid media and social media platforms to reach consumers with messages designed to generate awareness and prompt purchase of California table grapes.
Communication designed to increase awareness and prompt purchase through education, training, and the sharing of information about the product and the industry.
Working with the retail and foodservice trade to increase the movement and promotion of the California grape category throughout the season.
Working with key stakeholders and government decision-makers to keep trade flowing domestically and internationally, and to respond to short-term incidents and long-term issues that threaten the economic strength of the industry.
Fielding consumer, trade, viticulture, nutrition, technical, and industry research designed to identify and manage the challenges and opportunities facing the industry.
Californians have been cultivating grapes for more than two centuries. Today, 99 percent of U.S. table grapes are produced in California's warm, dry climate that is ideal for grape growing. With more than 90 grape varieties grown, California grapes come in three colors—green, red and black—and are in season from May through January.